YU Partners with Reliance Retail For Offline Sales

Micromax’s YU Televentures has entered into a partnership with Reliance Retail to sell its smartphones in offline stores. The phones will also come with VoLTE enabled, and will cost Rs 6,499; Rs 7,499 and Rs 10,999 for the YU Yunique, Yuphoria and Yureka Plus respectively. The move is a welcome change from the flash sales and online-only model that the company follows.

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